Our mission is to prevent sleep-related infant deaths by improving statewide prevention systems and increasing public awareness, caregiver knowledge, and capacity to implement safe sleep practices.
To build state and community-level partnerships and coordination to support the implementation and promotion of Best Safe Sleep Practices, which will reduce infant sleep-related deaths.
To improve the understanding of the risk and protective factors associated with Sudden Unexpected Infant Death (SUID) by increasing the number of heath care providers that recommend the American Academy of Pediatrics (AAP) guidelines to their patients; and by increasing the number of parents that place their children to sleep according to AAP Guidelines.
Michelle Brock from Children's Hospital Colorado gives advice on how to keep infants safe while sleeping at the University of Colorado Safety Fair.
Public PR campaigns have been shown to be an effective tool in raising SUIDS awareness. For example, a study in the Seattle, Washington area examined the incidence of SUID before and 8 months after a newspaper editorial recommended the avoidance of positioning infants prone. The PR campaign resulted in a subsequent 52 percent decrease in the local SUID rate.